Hospital Marketing in HealthLeaders Media
October 17, 2009Tony Cotrupi, PARTNERS+simons President and Director of Brand Development, shared his insights on hospital branding and marketing issues in two recent articles on HealthLeaders Media:
PARTNERS+simons is a brand communications company that generates unambiguous business outcomes for clients in the health, financial services and technology sectors. We are fluent in digital and traditional communications, in paid and social media – from rich media advertising and mobile applications, to direct mail and TV advertising, to online video, widgets and social networking.
PARTNERS+simons was founded in 1989 with an organizational mission to drive efficiencies into the traditional agency delivery model that reduce friction, increase value and build longer client relationships.
Twenty years later, PARTNERS+simons is one of the largest independent brand communications firms in the northeast, calling on deep domain expertise to serve our clients' global marketing needs.
We are located at the entrance of Boston Harbor, at the intersection of art and science.
PARTNERS+simons blends deep audience understandings with channel insights, technology and relentless measurement to help clients acquire, retain and grow customers.
We bring a rigorous process to the definition of success, the development of arresting audience insights, the delivery of content, and measurement of audience engagement. The universal objective is unambiguous, bulletproof evidence of superb business outcomes.
Our approach is open, collaborative and unselfconscious. We make every effort to involve our clients at regular intervals to ensure we are equally invested in successful outcomes. We have found there is enormous benefit in collaborating with firms whose expertise complements our own. We understand that the best idea or the keenest insight can come from any quarter, so we're always receptive to the contributions of our clients and collaborators.
Tony Cotrupi, PARTNERS+simons President and Director of Brand Development, shared his insights on hospital branding and marketing issues in two recent articles on HealthLeaders Media:
The Boston Business Journal — Advertising agency PARTNERS+simons has been tapped by Emerson Hospital to develop a new Web site for the hospital, the agency said Tuesday.
MedAdNews.com — Although advertising and marketing dollars among cost-conscious hospital clientele are spent more slowly and inconsistently, the Massachusetts-based brand communications agency PARTNERS+simons...
Analysis: Why Hospitals Are Selling Themselves More Than Ever Reposted from WBUR's CommonHealth blog Written by Carey Goldberg Have you noticed this lately? You go to mainstream news sites — like, say, boston.
Dutifully, I perused the US News and World Report Best Hospital Rankings issue as well as the coverage of it in Boston.