Bob Minihan

EVP, Chief Creative Officer

Bob has always had a split personality. As a Creative Director and copywriter he’s won top industry awards for just about every media, including Cannes Gold and Bronze Lions, One Show, CA and MITX. Yet his business education has led to strategic insights for clients like Emirates airline, Best Western, Four Seasons, American Express, Citizens Bank, Dreyfus Funds, and Blue Cross Blue Shield of Massachusetts, where he helped introduce HMO Blue. As Chief Marketing Officer for PARTNERS+simons, Bob’s split personality has one goal: Double the agency’s business outcomes.