MEFA was seeking a new way to reach its target audience—but didn’t know where to start. PARTNERS+simons stepped in and developed a social media playbook centered around a Twitter strategy. The playbook contains best practices, content guidelines, responsibilities checklist, measurement tools and a vital deployment calendar. All to ensure communications are consistent, brand-appropriate and feature the right messages at the right time.

The result? Here’s what the MEFA Director of Marketing had to say, in a tweet-friendly 140 characters or less:

We wanted to just dip our toes, but PARTNERS+simons helped us dive in. Their expertise built the foundation for us to use social media.

PENNY HAUCK, Director of Marketing, Massachusetts Educational Financing Authority