PARTNERS+simons

What we do

The PARTNERS+simons health practice defines best practices in drug discovery, medical device, biotech, health plan and hospital brand marketing. This practice represents the largest dedicated resource in the northeast.

We have developed deep audience understandings and insights in these key segments

Bench/research scientists
Physicians/caregivers
Brokers
Benefits managers
Healthcare consumers

We specialize in these engagement dimensions

Marketing measurement/analysis
Brand development/awareness
DTC
Web development
Demand generation

Brand strategy
Physician marketing
Product/service launch
Online video production

PARTNERS+simons is fluent in digital and traditional communications, in paid and social media – from rich media advertising and mobile applications, to direct mail and TV advertising, to online video, widgets and social networking.

Featured outcomes

Agilent Technologies

A virtual lab. Real results.

An interactive “virtual laboratory” for the global leader in laboratory measurement generated more than double the target number of qualified sales leads.

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Genzyme Synvisc-One

A lead generation success story

The campaign we created for Synvisc-One resulted in measurable market share gains and an ability to tie marketing investment to business outcomes.

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Proventys

Website as brand cornerstone

In less than 60 days we created a website to support the commercialization of Proventys, an emerging leader point-of-care, predictive medicine technologies.

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Blue Cross Blue Shield of Massachusetts

Improving brand perception

Since we began working with Blue Cross in 1999 brand perception measures have improved dramatically and membership has doubled.

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Horizon Blue Cross Blue Shield of New Jersey

Brand Inoculation

In the three years since our campaign for HBCBSNJ launched, the insurer’s advertising has consistently outperformed that of their competitors.

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Tufts Medical Center

A new name. A new opportunity.

Rigorous measurement and analysis proves our campaign for the re-launch of the newly named Tufts Medical Center outperformed spending norms.

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For Blue Cross, PARTNERS+simons process helped us communicate the essence of who we are into the marketplace. They spent the time and effort before developing the campaign to understand our industry, brand, value and customers. The result is a home-run integrated advertising campaign with a message that resonates in the community and shifted brand perception. And it actually improved member satisfaction. Former President/CEO, Blue Cross Blue Shield of Massachusetts

Health team

The Internet – Medical Device Marketers Should Embrace

Jul 20, 2010

PARTNERS+simons Senior Brand Director Ed Feather discusses a 2010 Digital Influence Index study, featuring the following four key findings: Globally, digital dominates in consumer influence, but not marketing dollar spend; Digital is core to decisions for research, purchases and peer influence; People trust the Internet most when they have multiple sources and a friend is one of them and; Microbloggers trust companies that listen and respond in real time.