Proventys

Web site as brand cornerstone

Since the launch of the new website PARTNERS+simons created for Proventys, an emerging leader point-of-care, predictive medicine technologies, page views have increased 33% per visit and time spent on the site has increased by 75%.

As a start-up nearing commercialization, Proventys needed an articulation of their vision and brand that would resonate with clinicians, managed care organizations and the investment community alike—including a visual identity as forward-thinking as the company itself. After PARTNERS+simons developed a new brand identity, tagline and other branding elements, Proventys asked us to build them a new website—in 60 days or less.

We started from scratch and delivered a site with a robust content management system and flexible templates that will allow Proventys to quickly and economically maintain content and add pages as their company grows. Rotating billboards on the homepage put the company’s mission and key messages front and center in a dynamic way without the expense or programming time of Flash. The end result is a user-friendly, informative resource that positions Proventys for industry leadership.