Tony Cotrupi, PARTNERS+simons President and Director of Brand Development, shared his insights on hospital branding and marketing issues in two recent articles on HealthLeaders Media:
“Marketing: A New Name,”
explains why Tufts Medical Center
decided to change its name, and how PARTNERS+simons helped leverage the opportunity
to build awareness and change perceptions.
“When Nobody Knows Your Name”
illustrates how Tufts Medical Center is driving volume, building name recognition,
attracting and retaining physicians, and laying groundwork for development efforts.