Measurement Analyst

work smart | play nice | make a difference

There are plenty of other agencies around that you can work for, with or at. Some better known than others. Some more successful than others. Each one a product of its own culture. Or lack thereof. What makes Partners & Simons different, and we believe special, goes back to Tom Simon’s original vision: A profitable community of smart marketing professionals built on the pillars of humanity, creativity, efficiency and results.

Notice how humanity comes first. We strongly believe that’s what makes the next three possible. It’s our secret sauce. We’re a group of self-motivated marketing problem solvers who also put high value on quality of life. We’ve come to Partners & Simons to work in a high-performance environment that’s more consistent with our individual values. In our work with financial services and healthcare brands, we specialize in helping people make the most important decisions in their lives: those related to their physical health and their financial health. We see it as an awesome responsibility. And we do it through a full range of services including marketing, technology, creative, media, and analytics. Together with a big dose of camaraderie and fun. We enjoy onsite yoga/pilates, engage in friendly competition with our Fitbits, eat lunch together on Fridays, and plan Creative Nights Out in and around the Innovation District. If you’re looking to work in a fun, creative environment that inspires innovative thinking, read on.

Core Responsibilities:

We currently seek a Measurement Analyst to support performance reporting and analysis for various client engagements, including traditional, digital, and social media programs. The goal is to maximize our clients’ return on marketing investment through ongoing program measurement, disciplined in-market testing, and results-based performance management.

 

Responsibilities

  • Collaboration with cross-functional teams (Account, Creative, Media and Technology) to define measurable program goals and objectives
  • Development of measurement plans outlining project objectives, measurement framework, data sources, and reporting frequency
  • Collaboration with technical teams to implement and test tracking prior to project delivery, including tracking tag generation from website analytics systems (e.g., Google Analytics, Adobe SiteCatalyst) and/or ad serving system (e.g., DART, Conversant, Sizmek)
  • Ongoing tracking, maintenance, and issue resolution with regard to measurement framework while programs are in market (e.g., monitoring ad delivery, confirming tracking tags are working)
  • Aggregation of data from various sources (including but not limited to: website log files, site analytics packages, third party ad servers, social listening platforms) into report templates or dashboards
  • Data review and analysis, as well as presentation of findings to internal teams and/or clients
  • Supporting the overall Analytics vision for the agency, including ongoing refinement, implementation, and maintenance of processes, tools, and templates

Skills and Qualifications:

  • 3+ years of agency experience in the media, interactive, and/or measurement and analytics departments of a brand or agency
  • Familiarity web site analytics packages (Google Analytics, Adobe SiteCatalyst), online ad serving systems (Doubleclick DART, Conversant, Sizmek), and social listening platforms (e.g., Sprinklr, Sprout)
  • Mastery of Microsoft Excel and PowerPoint
  • Strong qualitative and quantitative skills; analytical mindset, comfortable working with numbers
  • Strong communication skills (written & verbal); detail-oriented and well organized
  • Ability to manage timelines and multitask across a variety of projects
  • Ability to work independently as well as part of a team
  • Bachelor’s degree required, preferably in Business, Mathematics, Statistics or Economics; advertising, direct marketing, CRM or digital background desirable

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