Social Media Manager

Partners & Simons is a Boston-based marketing services firm with deep domain expertise in financial services and healthcare; we offer a full range of services including strategic planning, creative design, technology development, media planning & buying, and research & analytics.

In our work with financial services and healthcare brands, we specialize in helping people make the most important decisions in their lives: those related to their physical health and financial wellbeing. We see it as an awesome responsibility, but one that we deliver with a big dose of camaraderie and fun. It’s an entrepreneurial environment, where every team member has a voice at the table and a chance to learn and sharpen new skills. We also eat lunch together on Fridays, enjoy onsite yoga and meditation, and plan creative nights out in and around the Innovation District.

The Social Media Manger is responsible for supporting both paid and owned social media efforts on behalf of one or more clients. Working with a cross-functional team comprised of Account, Creative, Media, and Analytics resources, s/he will help create and implement social media plans and assets across a variety of channels. This person must stay up to date on social media trends, best practices, and competitive/category activity. S/he will assist in developing social strategies, building social followings, developing and promoting content, engaging social media community members, and reporting on campaign/community activity to inform ongoing plans.

Core Responsibilities:

Core functional responsibilities include:

  • Supporting the development and implementation of client social media programs that are aligned with business goals
  • Assisting with paid social media plan development, including audience research, inventory planning, campaign set up and implementation
  • Assisting with set up/creation of individual social media profiles on behalf of clients
  • Collaborating with agency team to develop content strategies and editorial calendars for client social media programs
  • Creating and/or curating relevant content and publishing in accordance with the strategy
  • Engaging with other stakeholders on social media in order to help build a following for the client
  • Responding to comments, answering questions, and addressing any other online inquiries in accordance with the established Social Media Response Plan
  • Regularly reviewing social activity within the client competitive set
  • Reporting on any trends or insights gathered via social monitoring and providing as input to the broader team for ongoing strategy development
  • Following trends in social media tools, ideas, applications, etc. and sharing with the broader agency team
  • Additional media/marketing activities as required

Skills and Qualifications:

  • 1-3 years demonstrated social media experience for one or more clients/brands on one or more platforms (e.g., Facebook, Twitter, LinkedIn, Instagram, YouTube)
  • Detail-oriented and well-organized
  • Exceptional communication skills (written & verbal)
  • Excellent time management and problem-solving skills
  • Creative thinking with the ability to pick up new tools quickly
  • Ability to work independently
  • Bachelor’s degree required, preferably in Communications, Advertising, PR, or Business; advertising, direct marketing, social or digital background desirable

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