Americans Trust Their Health Plan Nearly Five Times More Than Congress

It’s true, only 10% of consumers highly trust Congress.

In case you missed it, earlier today P+s released the findings of our 2015 National Healthcare Trust Index based on survey results of more than 1,200 consumers across the US. Our data showed that, unfortunately, consumer distrust of brands is deepening.

Just look at some of the facts:

  • Fewer than half of respondents (49%) say they trust their health insurance plan;
  • Only 15% trust large banks;
  • And 19% highly trust medical info they get from advertising.

But, while trust is at an all-time low, when it comes to selecting hospitals and health insurance plan providers, trust is still considered paramount, and our survey found that:

  • The most important thing when selecting a hospital according to those surveyed was trust (74%) – going to a hospital with the highest ratings was considered the most important factor to only 54%;
  • 74% of respondents said they were more likely to purchase health insurance from a company they trusted;
  • Of those who said they trust their hospital, 89% said they would recommend the hospital to a friend or colleague.

Key insights from the National Healthcare Trust Index can lead to big opportunities for healthcare marketers. We now know what’s important and what drives business, and it’s time to take advantage of that knowledge. If consumers value trust, it is up to us to do everything we can to build it, and ensure that information and the way it is conveyed is aligned with the needs of our target audiences.

Want to learn more about how your organization stacks up against the national norm? And how you can more strategically address any deficits or surpluses across the 3 components of trust? If you’re a hospital or health insurance marketer and want to know where you fall on the Healthcare Trust Index and learn how trust can drive real bottom line revenue, drop us a line at chris@partnersandsimons.com

 

About the Author

As a member of the executive team, Chris manages the agency’s sales and marketing. Since joining Partners & Simons in 1995, Chris has overseen new client acquisition. He is an integral piece of our pitching process and over the years has lead the effort in winning many clients (big and small), including Fidelity, Thermo, Pioneer Investments, SunLife, Applied Biosystems, Agilent Technologies and Genzyme.