PARTNERS+simons Recognized by the Gramercy Institute for Excellence in Financial Marketing
We are thrilled to relay that our work, in collaboration with leading global insurance organization American International Group, Inc. (AIG) resulted in a Gramercy Award for Best Global & Multi-Country Strategy in the insurance category. What we didn’t know going into the event, was that we would also take home the “Best in Show” runner up for a campaign featuring AIG’s leadership role in promoting the sport of rugby. Throughout the entirety of the project, PARTNERS+simons led a multi-agency team that collaborated seamlessly with AIG to develop and implement the now award-winning campaign.
We want to send a big shout out to our client AIG, the official insurance partner of the New Zealand All Blacks, the rugby team with the most wins in the history of the sport. When we began the campaign, we set out to accomplish some very specific goals: increase AIG’s exposure in countries where rugby was already popular, enhance AIG’s association with the All Blacks and rugby; promote AIG brand messaging by highlighting shared fundamental values associated with both the company and the game of rugby; and encourage engagement with AIG employees, customers, and brokers. Through a fully developed and multifaceted campaign, we were able to far surpass these goals.
The financial services marketplace is well-known as an extremely competitive landscape, so it’s humbling to be recognized for our teams’ collective work within the category. Unlike so many awards that are recognized for the pure visual aesthetics of the campaign, the Gramercy Institute puts strategy first. Gramercy is widely known for encouraging higher-level submissions that really need to stand out from the crowd in order to win, and these awards prove that our combined efforts accomplished just that.